My Photo

About

Ken Doctor Bio

Conferences, Presentations & Speaking Engagements

  • Available for public speaking around media transformation and opportunity. Please inquire for schedule and rates.

Content Bridges Services

Press Mentions

  • Ad Age/Nat Ives: It's Back: 25 MORE Media People You Should Follow on Twitter
    25 media types worth following on Twitter.
  • Ad Age: Why So Many Media Companies Stumble Globally
    The few news brands that have succeeded, to greater or lesser degrees, arguably include CNN, Bloomberg, People, Thomson Reuters, The Wall Street Journal, The New York Times, The Financial Times and The Economist. Other contenders are the Associated Press, the BBC, ABC, NBC, maybe CBS, National Public Radio, News Corp. and the top U.K. dailies, said Ken Doctor, the newspaper veteran who's now an analyst at Outsell. "If a news-media organization sees itself as covering the wider world, sees it as its foundation, that in and of itself differentiates it from all the local media -- newspapers, TV, radio -- out there," he said. "If, in addition, it has substantial reporting and editing resources, then it can play. The tough part is the part we're in: Who wins the race to ubiquity and can make it pay off?"
  • NYT: If The Globe Were Sold, What Price?
    “The best guesstimate of the real price: a buck. The best of an announced price: between $50 and $100 million,” he wrote in an e-mail message. The devil will be in the details of the obligations that a buyer would assume, he said, adding that “a buck essentially represents a gentleman’s agreement: I take a liability, headache and a distraction off your hands.” He said that the Times Company could hang on to some pension liabilities or other obligations in exchange for a higher purchase price, a number that would give the appearance that it was getting something for the more than $1 billion it paid 16 years ago. He added that no bank would be interested in financing a deal given how other deals have blown up, so “the owner’s own money is immediately at risk.”
  • Economist: It isn’t just newspapers: much of the established news industry is being blown away. Yet news is thriving
    Ken Doctor of Outsell, a research firm, reckons that the Kindle appeals to baby-boomers who would otherwise read a paper magazine or newspaper. The young prefer their iPhones and their aggregators. Indeed, the top four magazines on Kindle, according to Amazon’s website, are the New Yorker, Newsweek, Time and Reader’s Digest. Not much of a youth market there.
  • Forbes: San Diego News Shoot-Out
    "The Union-Tribune is cratering. That opens a hole in the market and the opportunity for some unconventional business models."
  • BizTimes.com: Journal Sentinel faces daunting choices
    “There’s no strategy – this is panic. What we’re likely to see this year (around the country) and what we’ll see in Milwaukee too is (publishers asking) how much they need to cut back and how much they can do to still hold their place in the market. For publishers, it’s about ‘How do we stay alive and stay profitable until we can get to some sort of breathing period?’ (Economic) recovery will not bring back their old business, but it will give them some breathing room.”
  • AP: Threat to shut Boston Globe shows no paper is saf
    The threat to close the paper "sends a very clear message to all employees and unions of surviving newspapers — that this is not business as usual. This is uncharted territory....Newspapers all "have a sword over their heads," said Doctor. If the industry wants to survive, he said, "everyone has to give some blood."
  • Guardian: Seattle mourns the last day of its venerable Post Intelligencer
    "There's a lot less reporting happening, on a national scale. For the 1,500 or so daily newspapers, it's just a matter of getting smaller and smaller."
  • Seattle Times: Seattle's oldest newspaper goes to press for the final time
    "They're bringing the full force of their national relationships and content to bear on Seattle. They [Hearst] could sustain this experiment indefinitely. If it makes a million or loses a million, that's nothing to a company like Hearst."
  • AP: Hearst hopes Web-only Seattle P-I will turn profit
    "It [online-only PI] definitely can make money. They have a head start in terms of the brand and (Web) traffic. They have to run like hell to create a new identity."

What's On My Netvibes

  • Steve Goldstein
    Fellow KR alumnus Steve Goldstein understands the research/info needs of end-use enterprise customers, and he's built a company that is helping satisfy them.
  • Peter Krasilovsky
    Centered on e-commerce of all kinds from Yellow Pages through classifieds and new ad models.
  • Mark Potts
    Mark Potts is an experienced journalist, observer of Internet journalism and an alumnus of the Backfence experiment.
  • John Blossom
    Thoughtful views on a wide-ranging mix of media change.
  • Jay Rosen
    Jay Rosen is a provocateur in the best sense, an NYU journalism professor deeply committed to keeping the press accountable and vibrant in the digital age.
  • David Meerman Scott
    David Scott understands web marketing of digital content. Check out his site and his new book, "Cashing In With Content"

My Work as an Outsell Analyst

Recent Comments

Add me to your TypePad People list
Blog powered by TypePad

March 2010

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Site Meter

BlogBurst

« What's a Tribune (NOW) Worth? | Main | Mercury News Staffers Await the Dreaded Call »

December 02, 2006

Knight Ridder Anagram: What to Make of Those Signs?

When they went up at the end of the last century, they set a proud tone. By last spring, lit up in the night sky, they induced wistfulness. Nostalgia followed quickly. And now embarrassment is quickly setting in.

They are the twin Knight Ridder signs still hung almost 20 stories high at First and San Fernando in downtown San Jose. San Jose had made a major appeal to Tony Ridder to locate in the Mercury News' home city, when he announced in '98 that he was moving the company out of Miami. Tony heeded the San Jose call, secured first-class space and got the city council to make a few minor (!?) changes to the signage code. Then, after a weekend of heavy lifting: the branding emerged: two Knight Ridder signs, one facing east, one west, each 13 feet tall, 94 feet wide and weighing 57,000 pounds.Kr_sign_1


It's been half a year since McClatchy bought Knight Ridder. It has moved to sublet the KR space on several floors on the building, but those signs towering over downtown San Jose remain. They're no longer lit up at night, but they're getting to be a symbol of corporate hq loss for America's 10th biggest city (slogan: twice as big and a hour south of San Francisco).

It's got to be pricey to take down those signs, and hard to find a recycler willing to take them. So what about re-purposing, something the news industry knows about. How about mixing and matching the sign's letters?

Over chili and Corona, a few friends came up with a few ideas:

THINK GRIDDER (in appreciation of winning San Jose State football)
THIRD RED KING (spy novel in the making)

and then we came up with this one, we liked best:

HIT RED INK

Yes, it leaves a few letters left with which to play, but tells the story fairly well.

December 02, 2006 |

Technorati Tags: , , , ,

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451c12869e200d83539c69253ef

Listed below are links to weblogs that reference Knight Ridder Anagram: What to Make of Those Signs?:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.