Look no farther than the Oscars to see how daily newspapers have lost their way in this digital world.
My friend Kathy Greenler-Sexton just wanted to leisurely peruse the Oscars coverage with her morning coffee. A savvy marketer in new media, she relates her experience with trying to use print:
The Boston Globe did NOT have the list. They had a few pics and early winners but they had to go to press – so their coverage was incomplete at best. The “list” was not there. I am sure it was in later editions – but not mine. The “list” was at the paper’s online site but I wasn’t online at that point. I wanted the list of winners with my morning coffee! I hardly ever read the paper version of the Globe anymore and the one time I wanted to – they failed me by not having the information I wanted.