Paid print circulation still pays the bills. I keep coming back to the numbers recently laid out by Time Inc. CEO Ann Moore: Each Sports Illustrated paid reader is worth $118 a year, mainly in advertising, while each SI.com visitor fetches a measly $5. That differential explains why prestigious, long-standing, paid circ vehicles like Time Magazine are just about giving away their product......while calling it paid. Anything to keep those print readers and that print rate base as high as possible, 'til that $5 zooms into double digits and beyond.
The offer I got today:
- 56 weeks of Time at the "Welcome Back" rate of $19. (Yes, given my overflowing NetVibes RSS reader, it's hard to find time to read Time.) 19 bucks against a cover price of $252.45 for the same 56 issues! That's a 92.5% discount.
But that's not all:
- FREE GIFT: The ULTRASONIC Laser Level
- BONUS: 6 Additional Months of TIME (when you pay now)
- TIME Archive at www.Timearchive.com, featuring 80 years of coverage, for free.
I suppose I can use the level to measure the tectonic changes shaking the publishing industry.
I should note the offer is labeled: "For Senior Citizen Use Only." Like an AARP pitch. I'm flattered but the MSN Life Expectancy calculator gives me another 42 years of life expectancy.
It's an offer that's hard to resist, and I won't. That archive can come in mighty handy for research.