For the fraternity of KR alums, and glad-not-to-bes: Another update on those Knight Ridder signs towering across downtown San Jose, from the site that covers the KR signage better than all others, Content Bridges. Post One. Post Two. This morning's Mercury News reported that Accenture was leaving its Palo Alto digs for the building formerly, but yet still, known as the Knight Ridder building. Accenture is taking 32,000 square feet in the "Class A" building. But as the building owner's policy has it, that's not enough to earn naming privileges. The building's owner, Forest City Commercial Group, is holding out naming for someone taking 60,000 or more square feet -- or someone who will pay a premium just for the naming rights. How long might the signs --1000 sq feet each, 57,000 pounds apiece, flanking the building's top, facing east and west (recalling, perhaps, that at one time the sun never set on the KR empire)?
The sign stays the way it is for at least another 18 months," [broker Mark] Ritchie said. "We will keep the Knight Ridder letters until the lease expires in October 2008." If a tenant does not take the signage rights by October 2008, the frame that held the Knight Ridder sign in place must be taken down within six months, Ritchie said. "I would suspect sometime in the next 18 months that we'll get a tenant in the building or someone expanding who, hopefully, will make a strong enough case to get the sign," Ritchie said. "It's very daunting to remove the sign.
And when it comes down, how will they do it?
Ritchie said the Knight Ridder sign will be removed by stripping the letters off its frame, cutting them up and carting them down in the elevator.
Pick your own metaphors, and take your time. It's a long exit.