KQED pledge drive, day 143, I believe. Like a lot of public radio listeners, I depend on the lifeline of in-depth news and witty features, and I hate the four weeks of the year or so that when that flow is interrupted by The Pledge Drive. I know it's not public radio's fault. Its "business model" demands the lowly pleading and rote readings of need, a town cryer crying for support. Why do I get the plea, I wonder? I've been paying into the kitty for a decade. Yet with broadcast media, I have to get the same appeal as the freeloader down the block. But what about customization? What about a customized stream, or least two streams? Say one stream for the members -- no hectoring, maybe just a single daily ask to increase giving -- and another for the freeloaders. Then, the freeloaders can end their pain, able to listen to the entirety of programs once they pony up. It's a method websites use -- pay for ad-free pages on Salon for instance -- and one that might work to everyone's advantage. And it's one stream that can't start flowing too soon.