KQED pledge drive, day 143, I believe. Like a lot of public radio listeners, I depend on the lifeline of in-depth news and witty features, and I hate the four weeks of the year or so that when that flow is interrupted by The Pledge Drive. I know it's not public radio's fault. Its "business model" demands the lowly pleading and rote readings of need, a town cryer crying for support. Why do I get the plea, I wonder? I've been paying into the kitty for a decade. Yet with broadcast media, I have to get the same appeal as the freeloader down the block. But what about customization? What about a customized stream, or least two streams? Say one stream for the members -- no hectoring, maybe just a single daily ask to increase giving -- and another for the freeloaders. Then, the freeloaders can end their pain, able to listen to the entirety of programs once they pony up. It's a method websites use -- pay for ad-free pages on Salon for instance -- and one that might work to everyone's advantage. And it's one stream that can't start flowing too soon.

Sorry - to hear about your 4 weeks of pledge drives a year. That is too much.
The public radio station I work for does pledge two weeks a year - and we try to be aware of the disruptions to the listener and, at least, make them less annoying.
And even though "pay for play" on public radio would make my life easier I don't want two streams of Public Radio; 1 for member supporters and 1 for listeners who don't pledge.
There is a slippery slope here - how much do you get for your dollar. Pay per show?
"For only $20 you get the tote bag and get to listen to Fresh Air."
Public Radio is community radio.
People pay for public schools even if they don't have children - because it's good for society.
You pay for public radio (and I hope you do)because it makes a city better.
We want people to know that pledging to public radio isn't going to change the radio station.
We are going to remain strong in the community and continue to air the quality programs the listeners love.
But giving to a public radio station changes the listener.
Now the Public Radio programs sound even better.
It's true - if you doubt me.
Give it a try - give to your public radio and undergo a personal transformation.
Posted by: newsboy | May 21, 2007 at 04:01 PM