For Knight Ridder Digital trackers: New sign for KRD in downtown San Jose:
LOST OUR LEASE!
Not really. But McClatchy, new operators of KRD, or I mean McClatchy Interactive West, have managed to find someone to take over the rest of the 10-year lease on the former brothel at Post and Market. Meanwhile the remaining 40-50 staffers, pushing forward on online classifieds systems ("Catalyst"), will move to smaller and cheaper quarters a couple of blocks away.
You gotta love the symbolism. A once-going journalistic concern is being replaced by a sales incentive company that's growing by leaps and bounds. It's named Xactly, and its CEO was euphoric at getting the great space, complete with touches of old San Jose and new touches of Internet coolness, like the Herman Miller office furniture line.
"It's all about motivating the sales team. To get a company's sales force to sell more stuff," founder Christopher Cabrera said. "This time next year, we'll have 140 people."
Sell more stuff. A simplistic truism of our day, and the one enduring value in times of massive media change.