In the mid-'90s, we called it "eating your own dogfood." In other words, using and participating directly in the medium in which you worked. Use your own website, actually read your own paper. Trying to enter an online classified. Submitting a community event online.
So, as I've come to become an industry analyst, I've learned a lot about our emerging digital world by actually blogging. As an analyst, I can write abstractly about the difference between stories and blogs, but being a blogger has taught me a lot about (self) editing, sourcing, web customs and ethics -- all things best learned by doing.
In that spirit, I've done a little multimedia here and there, learning what's different and what's the same, as compared to being a scribe. Here's the most recent example, subbing for Mark Fitzgerald and teaming with Jen Saba on the "Fitz & Jen Give You The Business" Editor and Publisher podcast this week. Be kind, if you listen; I'm a newbie.