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Conferences, Presentations & Speaking Engagements

  • Available for public speaking around media transformation and opportunity. Please inquire for schedule and rates.

Press Mentions

  • Ad Age/Nat Ives: It's Back: 25 MORE Media People You Should Follow on Twitter
    25 media types worth following on Twitter.
  • Ad Age: Why So Many Media Companies Stumble Globally
    The few news brands that have succeeded, to greater or lesser degrees, arguably include CNN, Bloomberg, People, Thomson Reuters, The Wall Street Journal, The New York Times, The Financial Times and The Economist. Other contenders are the Associated Press, the BBC, ABC, NBC, maybe CBS, National Public Radio, News Corp. and the top U.K. dailies, said Ken Doctor, the newspaper veteran who's now an analyst at Outsell. "If a news-media organization sees itself as covering the wider world, sees it as its foundation, that in and of itself differentiates it from all the local media -- newspapers, TV, radio -- out there," he said. "If, in addition, it has substantial reporting and editing resources, then it can play. The tough part is the part we're in: Who wins the race to ubiquity and can make it pay off?"
  • NYT: If The Globe Were Sold, What Price?
    “The best guesstimate of the real price: a buck. The best of an announced price: between $50 and $100 million,” he wrote in an e-mail message. The devil will be in the details of the obligations that a buyer would assume, he said, adding that “a buck essentially represents a gentleman’s agreement: I take a liability, headache and a distraction off your hands.” He said that the Times Company could hang on to some pension liabilities or other obligations in exchange for a higher purchase price, a number that would give the appearance that it was getting something for the more than $1 billion it paid 16 years ago. He added that no bank would be interested in financing a deal given how other deals have blown up, so “the owner’s own money is immediately at risk.”
  • Economist: It isn’t just newspapers: much of the established news industry is being blown away. Yet news is thriving
    Ken Doctor of Outsell, a research firm, reckons that the Kindle appeals to baby-boomers who would otherwise read a paper magazine or newspaper. The young prefer their iPhones and their aggregators. Indeed, the top four magazines on Kindle, according to Amazon’s website, are the New Yorker, Newsweek, Time and Reader’s Digest. Not much of a youth market there.
  • Forbes: San Diego News Shoot-Out
    "The Union-Tribune is cratering. That opens a hole in the market and the opportunity for some unconventional business models."
  • Journal Sentinel faces daunting choices
    “There’s no strategy – this is panic. What we’re likely to see this year (around the country) and what we’ll see in Milwaukee too is (publishers asking) how much they need to cut back and how much they can do to still hold their place in the market. For publishers, it’s about ‘How do we stay alive and stay profitable until we can get to some sort of breathing period?’ (Economic) recovery will not bring back their old business, but it will give them some breathing room.”
  • AP: Threat to shut Boston Globe shows no paper is saf
    The threat to close the paper "sends a very clear message to all employees and unions of surviving newspapers — that this is not business as usual. This is uncharted territory....Newspapers all "have a sword over their heads," said Doctor. If the industry wants to survive, he said, "everyone has to give some blood."
  • Guardian: Seattle mourns the last day of its venerable Post Intelligencer
    "There's a lot less reporting happening, on a national scale. For the 1,500 or so daily newspapers, it's just a matter of getting smaller and smaller."
  • Seattle Times: Seattle's oldest newspaper goes to press for the final time
    "They're bringing the full force of their national relationships and content to bear on Seattle. They [Hearst] could sustain this experiment indefinitely. If it makes a million or loses a million, that's nothing to a company like Hearst."
  • AP: Hearst hopes Web-only Seattle P-I will turn profit
    "It [online-only PI] definitely can make money. They have a head start in terms of the brand and (Web) traffic. They have to run like hell to create a new identity."

What's On My Netvibes

  • Steve Goldstein
    Fellow KR alumnus Steve Goldstein understands the research/info needs of end-use enterprise customers, and he's built a company that is helping satisfy them.
  • Peter Krasilovsky
    Centered on e-commerce of all kinds from Yellow Pages through classifieds and new ad models.
  • Mark Potts
    Mark Potts is an experienced journalist, observer of Internet journalism and an alumnus of the Backfence experiment.
  • John Blossom
    Thoughtful views on a wide-ranging mix of media change.
  • Jay Rosen
    Jay Rosen is a provocateur in the best sense, an NYU journalism professor deeply committed to keeping the press accountable and vibrant in the digital age.
  • David Meerman Scott
    David Scott understands web marketing of digital content. Check out his site and his new book, "Cashing In With Content"
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« Is Circulate the Geritol the News Industry Needs? | Main | Can You Feel the Bottom? Born-Again Cost-Cutting Leads Back to Profitability »

July 21, 2009


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Dan Meadows

As someone who has spent the past 12 years working in print media, the problems of this industry go far deeper than ads transitioning from print to internet. Traditional advertising on the whole is dying, and it doesn't matter how many team-ups or new sales efforts come along, nothing's going to change that. As the technology improves, the ability to escape advertisements increases, as does the ability to successfully market your own business without the need for a third party to promote what you do. There's a reason why newspapers have tended to stay away from small local businesses; one, they are small businesses who generally don't have much money to spend on advertising, and two, once they reach a certain amount of business, unless they are interested in constantly growing and expanding, they have no need to advertise. Most of these businesses are just regular people happy to earn a living, they're not looking to turn into giant corporations, and once they hit the saturation point on the amount they're willing to work, they're not going to further promote themselves. Small local advertising is far from the panacea that its being touted as. In fact, I would argue that it's the last ditch fall-back position for giant media companies desperately looking for advertising dollars before falling completely by the wayside. Besides, what you've described here, with a salesperson pushing an array of complicated options for the yellow pages one day, one pushing another complicated package of stuff for Yahoo or some other place the next day, and another one pushing yet another package for the local newspaper the next day to me just sounds like a massive annoyance to small businesses trying to get by, not to mention a highly competitive situation that'll likely drive prices down even further. While currently, there's money to be made in the here and now, none of this is a long term strategy as the game will continue to change.

Henry K Buzz Wurzer

In a digital world, the print format for both YP ads and Newspaper Classifieds becomes increasingly passe. Users of ads of both media in digital sites are motivated by category and geography. Your observation that AT&T's new 5000 sales force is another spur to short term Newspaper transformation is spot on. Newspapers,collectively, should consider condensing YP's hundreds of listings into some 10 to twelve categories, i.e. Personal Services, Healthcare etc. While Newspaper's still continue to offers print editions and distribute TMC products, they should once a week distribute a new product that displays all 12 Categories with free listings of all local businesses within them. Editorial content pertinent to each category would also be included. A prototype of such a product was done a few years back in a market that had common ownership of a YP and Newspaper franchise. This product becomes the cross promotional product for Newspapers to lead consumers to the newspaper's web site and mobile platform with paid ads in each category. Two essential elements in the web and mobile efforts are more in depth interactive content features (store reviews, special daily/weekly, promotions etc) and mobile GPS directions leading consumers to the closest appropriate business). If this concept was adopted by newspapers collectively, it also opens the door to many national advertisers who advertise locally, i.e. Ryder. Newspapers, given a head start could sieze the market as YP selling has traditionally been done on a "premise" sales basis vs newspapers ongoing presence in the local market.

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