Content Bridges: Newsonomics: The Book and The Site

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Available for public speaking around media transformation and opportunity. Please inquire for schedule and rates.

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Press Mentions

Ad Age/Nat Ives: It's Back: 25 MORE Media People You Should Follow on Twitter
25 media types worth following on Twitter.
Ad Age: Why So Many Media Companies Stumble Globally
The few news brands that have succeeded, to greater or lesser degrees, arguably include CNN, Bloomberg, People, Thomson Reuters, The Wall Street Journal, The New York Times, The Financial Times and The Economist. Other contenders are the Associated Press, the BBC, ABC, NBC, maybe CBS, National Public Radio, News Corp. and the top U.K. dailies, said Ken Doctor, the newspaper veteran who's now an analyst at Outsell. "If a news-media organization sees itself as covering the wider world, sees it as its foundation, that in and of itself differentiates it from all the local media -- newspapers, TV, radio -- out there," he said. "If, in addition, it has substantial reporting and editing resources, then it can play. The tough part is the part we're in: Who wins the race to ubiquity and can make it pay off?"
NYT: If The Globe Were Sold, What Price?
“The best guesstimate of the real price: a buck. The best of an announced price: between $50 and $100 million,” he wrote in an e-mail message. The devil will be in the details of the obligations that a buyer would assume, he said, adding that “a buck essentially represents a gentleman’s agreement: I take a liability, headache and a distraction off your hands.” He said that the Times Company could hang on to some pension liabilities or other obligations in exchange for a higher purchase price, a number that would give the appearance that it was getting something for the more than $1 billion it paid 16 years ago. He added that no bank would be interested in financing a deal given how other deals have blown up, so “the owner’s own money is immediately at risk.”
Economist: It isn’t just newspapers: much of the established news industry is being blown away. Yet news is thriving
Ken Doctor of Outsell, a research firm, reckons that the Kindle appeals to baby-boomers who would otherwise read a paper magazine or newspaper. The young prefer their iPhones and their aggregators. Indeed, the top four magazines on Kindle, according to Amazon’s website, are the New Yorker, Newsweek, Time and Reader’s Digest. Not much of a youth market there.
Forbes: San Diego News Shoot-Out
"The Union-Tribune is cratering. That opens a hole in the market and the opportunity for some unconventional business models."
BizTimes.com: Journal Sentinel faces daunting choices
“There’s no strategy – this is panic. What we’re likely to see this year (around the country) and what we’ll see in Milwaukee too is (publishers asking) how much they need to cut back and how much they can do to still hold their place in the market. For publishers, it’s about ‘How do we stay alive and stay profitable until we can get to some sort of breathing period?’ (Economic) recovery will not bring back their old business, but it will give them some breathing room.”
AP: Threat to shut Boston Globe shows no paper is saf
The threat to close the paper "sends a very clear message to all employees and unions of surviving newspapers — that this is not business as usual. This is uncharted territory....Newspapers all "have a sword over their heads," said Doctor. If the industry wants to survive, he said, "everyone has to give some blood."
Guardian: Seattle mourns the last day of its venerable Post Intelligencer
"There's a lot less reporting happening, on a national scale. For the 1,500 or so daily newspapers, it's just a matter of getting smaller and smaller."
Seattle Times: Seattle's oldest newspaper goes to press for the final time
"They're bringing the full force of their national relationships and content to bear on Seattle. They [Hearst] could sustain this experiment indefinitely. If it makes a million or loses a million, that's nothing to a company like Hearst."
AP: Hearst hopes Web-only Seattle P-I will turn profit
"It [online-only PI] definitely can make money. They have a head start in terms of the brand and (Web) traffic. They have to run like hell to create a new identity."

What's On My Netvibes

Steve Goldstein
Fellow KR alumnus Steve Goldstein understands the research/info needs of end-use enterprise customers, and he's built a company that is helping satisfy them.
Peter Krasilovsky
Centered on e-commerce of all kinds from Yellow Pages through classifieds and new ad models.
Mark Potts
Mark Potts is an experienced journalist, observer of Internet journalism and an alumnus of the Backfence experiment.
John Blossom
Thoughtful views on a wide-ranging mix of media change.
Jay Rosen
Jay Rosen is a provocateur in the best sense, an NYU journalism professor deeply committed to keeping the press accountable and vibrant in the digital age.
David Meerman Scott
David Scott understands web marketing of digital content. Check out his site and his new book, "Cashing In With Content"

My Work as an Outsell Analyst

In addition to my Content Bridges work, I'm an analyst, covering news industries for Outsell. Outsell, in Burlingame, California is the leading global market research and consulting company covering the information industry overall. Here's an update on the reports written for Outsell.

March 2010

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February 03, 2010

Newsonomics: The Book and The Site

"Newsonomics: Twelve New Trends That Will Shape the News You Get" (St. Martin's) is now up on Amazon. It's my step-back take -- in 12 digestible laws -- on the print-to-digital transformation we've in the midst of. Order now; order many. Available from Amazon and all your favorite booksellers. If you'd like to see it on the Kindle, please use the "Tell the Publisher! I'd like to read this book on Kindle link, left nav, on the Newsonomics page".

And, if you haven't check out the new, updated daily, Newsonomics.com.

February 03, 2010 | Permalink

Tags: Ken Doctor, Newsonomics, Newsonomics.com

Comments

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Just as we hit the pubdate of Feb. 2, my publisher, Macmillan and Amazon engaged in a pricing war. The flag of peace has now gone up, but Macmillan books are only slowly returning to Amazon. So, you can buy from:

* Barnes and Noble
* Independent bookseller, Bookshop Santa Cruz, a once-and-future haunt
* Independent Portland bookseller, Powells, one of my old haunts
* Through Amazon's selling network, on the Newsonomics page on Amazon
* And if you'd like to see it on the Kindle, please use the Tell the Publisher! I'd like to read this book on Kindle link, left nav, on the Newsonomics page.

Posted by: Ken Doctor | February 04, 2010 at 05:46 AM