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Conferences, Presentations & Speaking Engagements

  • Available for public speaking around media transformation and opportunity. Please inquire for schedule and rates.

Content Bridges Services

Press Mentions

  • Ad Age/Nat Ives: It's Back: 25 MORE Media People You Should Follow on Twitter
    25 media types worth following on Twitter.
  • Ad Age: Why So Many Media Companies Stumble Globally
    The few news brands that have succeeded, to greater or lesser degrees, arguably include CNN, Bloomberg, People, Thomson Reuters, The Wall Street Journal, The New York Times, The Financial Times and The Economist. Other contenders are the Associated Press, the BBC, ABC, NBC, maybe CBS, National Public Radio, News Corp. and the top U.K. dailies, said Ken Doctor, the newspaper veteran who's now an analyst at Outsell. "If a news-media organization sees itself as covering the wider world, sees it as its foundation, that in and of itself differentiates it from all the local media -- newspapers, TV, radio -- out there," he said. "If, in addition, it has substantial reporting and editing resources, then it can play. The tough part is the part we're in: Who wins the race to ubiquity and can make it pay off?"
  • NYT: If The Globe Were Sold, What Price?
    “The best guesstimate of the real price: a buck. The best of an announced price: between $50 and $100 million,” he wrote in an e-mail message. The devil will be in the details of the obligations that a buyer would assume, he said, adding that “a buck essentially represents a gentleman’s agreement: I take a liability, headache and a distraction off your hands.” He said that the Times Company could hang on to some pension liabilities or other obligations in exchange for a higher purchase price, a number that would give the appearance that it was getting something for the more than $1 billion it paid 16 years ago. He added that no bank would be interested in financing a deal given how other deals have blown up, so “the owner’s own money is immediately at risk.”
  • Economist: It isn’t just newspapers: much of the established news industry is being blown away. Yet news is thriving
    Ken Doctor of Outsell, a research firm, reckons that the Kindle appeals to baby-boomers who would otherwise read a paper magazine or newspaper. The young prefer their iPhones and their aggregators. Indeed, the top four magazines on Kindle, according to Amazon’s website, are the New Yorker, Newsweek, Time and Reader’s Digest. Not much of a youth market there.
  • Forbes: San Diego News Shoot-Out
    "The Union-Tribune is cratering. That opens a hole in the market and the opportunity for some unconventional business models."
  • BizTimes.com: Journal Sentinel faces daunting choices
    “There’s no strategy – this is panic. What we’re likely to see this year (around the country) and what we’ll see in Milwaukee too is (publishers asking) how much they need to cut back and how much they can do to still hold their place in the market. For publishers, it’s about ‘How do we stay alive and stay profitable until we can get to some sort of breathing period?’ (Economic) recovery will not bring back their old business, but it will give them some breathing room.”
  • AP: Threat to shut Boston Globe shows no paper is saf
    The threat to close the paper "sends a very clear message to all employees and unions of surviving newspapers — that this is not business as usual. This is uncharted territory....Newspapers all "have a sword over their heads," said Doctor. If the industry wants to survive, he said, "everyone has to give some blood."
  • Guardian: Seattle mourns the last day of its venerable Post Intelligencer
    "There's a lot less reporting happening, on a national scale. For the 1,500 or so daily newspapers, it's just a matter of getting smaller and smaller."
  • Seattle Times: Seattle's oldest newspaper goes to press for the final time
    "They're bringing the full force of their national relationships and content to bear on Seattle. They [Hearst] could sustain this experiment indefinitely. If it makes a million or loses a million, that's nothing to a company like Hearst."
  • AP: Hearst hopes Web-only Seattle P-I will turn profit
    "It [online-only PI] definitely can make money. They have a head start in terms of the brand and (Web) traffic. They have to run like hell to create a new identity."

What's On My Netvibes

  • Steve Goldstein
    Fellow KR alumnus Steve Goldstein understands the research/info needs of end-use enterprise customers, and he's built a company that is helping satisfy them.
  • Peter Krasilovsky
    Centered on e-commerce of all kinds from Yellow Pages through classifieds and new ad models.
  • Mark Potts
    Mark Potts is an experienced journalist, observer of Internet journalism and an alumnus of the Backfence experiment.
  • John Blossom
    Thoughtful views on a wide-ranging mix of media change.
  • Jay Rosen
    Jay Rosen is a provocateur in the best sense, an NYU journalism professor deeply committed to keeping the press accountable and vibrant in the digital age.
  • David Meerman Scott
    David Scott understands web marketing of digital content. Check out his site and his new book, "Cashing In With Content"

My Work as an Outsell Analyst

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March 05, 2009

Online-Only PI: 22.....and the Rest, Skidoo

And the envelope, please: How many people does it take to run an online-only metro news site?

The answer appears to be 22, a number some occultists are said to believe holds psychic powers. Hearst, psychic, who'd a thunk it? That's the number I've heard from outsiders and that's the approximation we're seeing leak out of Seattle as the stories surface of who will be among the chosen to move online and who will be riffed. (Writing about death throes is now getting to be a modern art form, here ably done by the PI's own Dan Richman; next new Pulitzer category?).

Now 22 is an interesting number. Let's do the math. The PI starts with 170 newsroom staffers. Online-only, it moves to 22, which would be 12.9% of its print staff. That's a number worth remembering.

As the Christian Science Monitor, the Capital Times, the East Valley Times and the Detroit papers, among others, all engaging in one form or another of flipping the switch (going from print to digital) or dayscrapping (reducing the days of print publication or delivery), I've often gotten this question from the press: "Why don't papers just go online-only?" We talk about the economics of print vs. online vs. hybrid, and I've guesstimated that if metro dailies indeed flipped the switch, they'd be able to "afford" about 15% of their newsroom staffs. So that 12.9% number confirms my guess.   With metros taking in 10%-plus of their revenues from digital advertising now, that's about all the current business will support.

It's a sobering number.

Let's figure there are 44,000 journalists left in US newsrooms, an up-to-date tally hard to come up with. So, if the industry magically flipped that switch tomorrow, we've got an estimate of how many online-only published could pay: 6600 journalists, and that's at the optimistic 15% number. Of course, many papers don't need to and won't flip the switch; recall that the US news industry should still take in $36 billion+ in revenues this year (down from $47 billion in 2005). But the number -- 6600 -- sticks in your brain.

Let's compare that number of 22 to a couple of others. One of the online-only PI's new competitors is Crosscut, a site with great verve and and newspaper roots of its own. It supports a staff of seven, after having just moved from profit-(seeking) to non-profit. If you talk to the start-ups from MinnPost to Voice of San Diego, they'll tell you something less than a dozen can be supported, and that's with foundation support. 

The P-I, of course, has a few things the start-ups don't:

Continue reading "Online-Only PI: 22.....and the Rest, Skidoo" »

March 05, 2009 in Advertising , Daily Newspaper Companies, Innovation, Seattle , Yahoo Newspaper Consortium | | Comments (3) | TrackBack (0)

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